A competition brief in a dragons den style. As a group we had a day to design and concept a new children's soft drink. This was to potentially be sold in local shops and schools.
As a group we designed a logo, packaging and promotional material. The concept behind this was a fruit drink which was attractive to children. The label was laser cut and the drink was a vibrant colour, once being drank this made the fruit give the illusion that it had been eaten.
We presented the final product to a panel of judges who were made up of advertising and marketing professionals. They gave us a set of constructive feedback to help us develop on the product.