A direct responce campaign to drive sign ups to OVO and it's membership option. With 2 streams to the campaign, BAU to promote standard products and Beyond, an energy subscription.
A set of social posts were created with a call to action as the main focus. The focus throughout these is to reduce the carbon movement. A selection of different messages have been applied throughout, to focus on OVO's USP.
The new set of social posts and assets are now available across social channels and on OVO's website.