D&AD 2021 COORS LIGHT

Help 21-27 year olds unplug and find their official refresh moment with Coors Light.

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BRIEF

In a hectic world full of technology, visual stimulation over powers our ability to switch off, even more so now with technology becoming more prominent in our daily lives. ‘Where Will Coors Light Take You? ’is a digital campaign that reminds 21-27 year olds how important it is to switch off and take a moment to themselves.

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CONCEPT

Coors Light drinkers will scan the QR code, land in a 'bucket list' destination, use their imagination and share their refreshed moments on social media. Where Will Coors Light Take You?

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OUTCOME

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