CURIO

Our nation is obsessed with shopping. The rapid growth of fast fashion stores is converting our towns and cities into clones of one another. Brand a new charity shop to help support sustainable shopping within our younger generation

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BRIEF

The brand CURIO, meaning value, is a new high street charity shop with a bold identity. Its aim is to persuade people to make more sustainable shopping choices by buying pre-loved clothes. 

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CONCEPT

We bring the original personalities back to towns and cities, so each store has its own identity informed by the place it is in. This creates a buzz through the Curio community

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OUTCOME

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